Founded by Alison Kennedy, a lifelong lover of fashion, travel, and coastal views, PALM Resort Wear is inspired by her Cape Cod roots and Caribbean adventures. As a New Englander and Floridian, Alison has always been drawn to resort-style fashion, where high-end craftsmanship meets breezy sophistication. She is passionate about helping women dress with confidence, style, and ease, ensuring every piece in the collection reflects this vision.

Now based in Connecticut with her husband, son, and Sphynx cats, Alison brings her love for luxury resort wear and elegant accessories to women everywhere. Whether you’re looking for the perfect beachside jewelry, a timeless woven handbag, or a sun-ready hat, PALM Resort Wear helps you curate a wardrobe that makes every day feel like a getaway.